As business professionals it is imperative that we understand the difference between repeat customers and loyal customers. Repeat customers are those who continue to do business with you time after time. They are people that repeat their shopping habits because the product you offer is constant. Same product, same price. Once price or product change, they are no longer repeat customers. These customers are not loyal. Loyal customers are those who rather continue to do business with you even if your competitor offers a better product at a cheaper price. It's based on the idea of trust, and if our customers can't find trust in our organizations we have lost their loyalty as consumers. We must realize people don't buy what you do; they buy why you do it.
-Marco Adrian Ortiz
